Candy Industry May 2010 - Florida's Natural Sour Nuggets & Valentine's Day 3-Dees
Florida's Natural Healthy Treat Sour Nuggets is the latest variety made with 64% real juice, is high in natural fruit content and vitamins. It's also gluten, gelatin, and fat free. Choose from strawberry, cherry, and green apple flavors. Au'some® 3-Dees Gummy Gift Packs for Valentine's Day and Easter come in countertop displays. Each box contains three dimensional shaped gummies in strawberry, cherry, orange, and mixed berries flavors, depending on variety.
While health is on the minds of many consumers, it's still not necessarily the norm. Convenience stores and mass have a 'better for you' section, but consumers still think of health foods as alternatives to their usual snacks. As the line between candy and fruit snacks blurs, seasonal products for Halloween, Valentine's Day and Easter are also a big focus in addition to everyday product offerings. Au'some® is finding success with its 3-Dees Natural line, a product that looks like three-dimensional gummies, and is presently in negotiations on several licensing deals.
Consumer Magazine (New Zealand) February 2009 - Lunchbox Lessons
"Eating healthy foods helps children concentrate and learn, so a nutritious lunchbox is important. We put 68 single-serve lunchbox fillers under the spotlight and found 29 to recommend."
Florida's Natural Au'some® Fruit Nuggets received a 5 out of 5-star rating below, meeting Consumer Magazine's criteria for energy, fat, saturated fat, sugar and sodium.
Distribution Channels October 2008 - A Look at Licensing
"Au'some, Inc. in Monmouth Junction, NJ chooses its licenses based on longevity potential rather than current trends.
According to Rose Downey, vice president of operations, distributors need to keep their hands on the pulse of what consumers are purchasing and what trends kids are leaning towards. 'Retailers should determine what to carry based on their demographics. For example, some c-stores cater to on-the-go consumers, so they will choose a licensed product line that caters to these customers,' she says."
Candy Industry May 2008 - Squeezing More Sales
"As more and more people become health conscious, manufacturers need to keep up with the demands of the consumers, therefore creating choices for a consumer, " says Rose P Downey, v.p. of operations at Au'some, Inc.
As a result, Au'some® introduced new ways to represent its fruit snacks. Florida's Natural® Fruit Snacks and Florida's Natural® Pocket Fruit™ are high in real fruit and fruit juice content and come in different types of packaging."
Professional Candy Buyer January 2008 - Lollipops: Sticking out in the Crowd"You don't need a license to sell a pop, but brand recognition is not what kids look for either. They want a 'kewl' factor. When you have a great lollipop and you put Spider-Man™ or American Idol® on it, impulse consumers gravitate toward them."
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